| SASSAFRAS is part of the AVI Corporation. This is a California based corporation that sells swimsuits under five brands- Sassafras, Sessa, Citrus, Too Hot Brazil, and La Blanca. AVI’s product lines have been well received due to a combination of color, fabric, style and pattern, as well as a heavy emphasis on proper fit. Sassafras is the number one selling brand belonging to this corporation. They focus on the Junior market (aged 14-30) and the Missy market (aged 30 and over). SASSAFRAS, introduced in 1976, appeals to younger women with an eye for value. Sassafras offers approximately 90 styles with most featuring full derrière coverage and padded bra tops. Matching cover-ups including sarongs are usually also available. Priced moderately around $58. Sassafras is distributed primarily through department stores, national chain stores and specialty stores. |
