Josie Natori reconfigured the lingerie industry by erasing the boundary between innerwear and outerwear. Bringing elegant, sensuous lingerie out into the light of day. She soon became known for vibrant colors, bold patterns, and designs so sophisticated they begged to be worn beyond the bedroom. Her hallmark with the signature detailing, embroidery, and appliqué work of the Philippines remains integral to this day with Natori's designs. Natori has four distinctive lines of lingerie- Natori Black Label, Natori White Label, Natori Underneath and Josie.
