Juicy Couture was founded by Gela Nash-Taylor and Pamela Skaist-Levy in Pacoima, California. Now JC is owned by the Liz Claiborne company. Juicy is a contemporary line of casual apparel for both men and women. Known originally for their terrycloth and velour tracksuits with mass appeal to West Coast consumers. This apparel line is sold in upscale specialty stores and worn by celebrities.