| ELISABETH STEWART is a subsidiary of the AVI corporation (Apparel Ventures) under the La Blanca Collection. The La Blanca label is comprised of three brands- La Blanca, Studio La Blanca and Elisabeth Stewart. Elisabeth Stewart was introduced in 1994, as a contemporary, very fashion oriented brand. Considered sexy but not too revealing. It appeals to the more mature customer. Typically more conservative and usually features figure control designs and styles. Retailed priced between $65 and $85 and distributed primarily through department stores and specialty stores.
Other four brands under the AVI Corporation are- Sassafras, Sessa, Citrus, and Too Hot Brazil. These focus on the Missy market aged 30 and over, and the Junior Market aged 14-30. |
