| CITRUS belongs to the AVI Corporation. This is the California based corporation that sells swimsuits under five brands- Sassafras, Sessa, Citrus, Too Hot Brazil, and La Blanca. AVI’s product lines have been well received due to combinations of color, fabric, style and pattern, as well as a heavy emphasis on proper fit. CITRUS introduced in 1987, focuses on the active surf, fashion forward Juniors group but is targeted to the European marketplace. CITRUS targets the 13-28 aged group and is retail priced between $44-$68. CITRUS offers approximately 140 different styles featuring sporty V-neck tanks, halter boyshorts, sport bra styles, triangle cup style tops with very vivid print colors and textures. Frequently padded tops with functional lingerie straps and underwire styles also available. Bottom pieces feature full, moderate, and surfer cut styles. Coverups include hot pants, sundresses, board shorts and roller blade skirts. This brand is distributed primarily through department stores and specialty stores. |
